Burberry has named Gabriella Wilde and Roo Panes as its new glamor couple. The gorgeous twosome replaces Cara Delevigne and Eddie Redmayne in the British company’s autumn/winter 2012-2013 advertising campaign.
Both beauties are destined to take off in the coming months. Panes’ folky music was recently recorded under Burberry’s own label, while Wilde was just cast alongside Chloe Moretz and Julianne Moore in the highly anticipated Carrie remake.
The casting decisions follow on from Burberry’s commitment to celebrating the arts in its native Britain. The moody black and white images feature the pair set against the backdrop of Burberry’s beloved London. Acclaimed photographer Mario Testino captured the photographs in Greenwich’s Royal Naval College. All that fog and the wet pavements help set the atmosphere for the cold weather commercials.
The advertising campaign is a great way to usher in the second half of 2012, which is set to be one of Burberry’s biggest. After increasing its profits by 25% last year, the label’s preparing to open the doors of its largest flagship store on Regent Street. If the boutique does well, those sales figures might be even larger by the end of 2012!
What do you think of Burberry’s latest advertising campaign?
[Source: Vogue]
[Image Source: Pursuitist]
