Emma Watson, is currently glamming up the fall Burberry campaign, but it seems the Harry Potter heroine has no real loyalty to the brand. In the current issue of Teen Vogue, the teen starlet declared Chanel to be her favorite designer!
"It's kind of my lucky brand [Chanel], a ...

Hermione Granger is all grown up now. Emma Watson, of Harry Potter movie fame, is the star of Burberry's most current advertising campaign.

When I first heard the rumors of the starlet appearing in the ads, I wasn't sure what to expect of her following in the footsteps of previous Burberry fashion models like ...

If you happen to be in New York City on Thursday, you'll be celebrating (along with the rest of the fashion district) "Burberry Day". The mayor named the day in honor of the upcoming opening of Burberry's new US headquarters.

In addition to the excitement of the opening, Christopher Bailey, creative director ...

Like so many luxury labels, Burberry has felt the sting of the economic crisis, posting a £6 million loss for the last financial year. The loss stemmed from the cost of writing down the value of its Spanish stores, and charges for staff layoffs.

But it’s not all ...

Over 300 people attended the christening of a Burberry store on Thursday night. The party celebrated the opening of Burberry's new two-story flagship location in downtown Beijing.

With champagne flowing, guests were welcomed to the event by co-hosts Maggie Cheung, actress from Hong Kong, and Christopher Bailey, creative director of Burberry. ...

Harry Potter star Emma Watson is rumored to be the face of Burberry's fall campaign. The British brand has a tradition of showcasing hip Brit talent, and Emma definitely fits the bill.

Emma, who plays Hermoine in the fantasy flicks, has morphed from a frizzy-haired moppet to a glamorous style ...

Burberry has released the lush images of its Spring 2009 campaign. And what better place to photograph a spring collection than outside amongst greenery? Petersham Nurseries just outside London was the chosen location for these organic advertisements.

The label paid tribute to its roots, with creative director Christopher Bailey ...

Few things say "refined" better than Burberry. It's one of those well-established, respected companies that found their fashion niche and stuck with it. Its classic styles last for decades in a wardrobe, which is fortunate since the products make a significant dent in a budget.

If you thought Burberry handbags only come ...

With its stunning soft suede exterior and rich purple color, you're bound to stop traffic with this beautiful Burberry bag.

The aubergine purple color is deep and intense, but not lurid, allowing you to easily pair it with more outfits than you might expect. This neutral shade is sophisticated, ensuring you can enjoy this handbag ...

This timeless purse combines everyday functionality with the classic styling Burberry is famous for.

It's made to last with a tough PVC coated canvas exterior. This super strong material is embellished with Burberry's trademark Equestrian Knight checked design. This mellow camel colored print is accented with deep brown leathern handles and corner trim. Gold tone ...

Style and superior quality combine with this cute tote bag from the fashion house of Burberry.

This sweet slouchy bag is made of ivory suede embellished with hot pink details. Girly girls will love this bold color which adds a dose of femininity to any outfit. I love the cute perforated trim and playful tassel.

The top ...

This classic shoulder bag brings you the trademark tartan print we've come to expect from Burberry in a cute little package!

The Nova tartan print is rendered on durable PVC. This super strong fabric isn't just as tough as Sylvester Stallone. It's also so easy to care for. Spills and stains are no match for ...

When you think Burberry you think of sophistication, superior quality, and elegant styling. This stunning Beaton tote encapsulates all these values, and much more.

It's made from rich quilted leather in a range of classic colors. Choose from basic black, racy red, the grayish stone shade, sexy patent leathers, or this warm trench tone. These ...