Swimming superstar Michael Phelps is the latest big name tapped for Louis Vuitton’s Core Values advertising campaign. It’s no big surprise really, as an image of the record-breaking Olympic medallist in a bathtub next to a Louis Vuitton bag was leaked online last week. However we’ve now got our first official look at the commercial.
Phelps poses with fellow Olympian Larisa Latynina, a gymnast who won 18 medals for the Russian Federation between 1956 and 1964. The juxtaposition is poignant, as Latynina held the record for the most number of Olympic medals for 48 years, until Phelps took his total to 22 at the London Games. Don’t feel too sorry for the old dear though; she still holds the record for medals in individual events at 14. With Phelps now enjoying retirement, it seems her tally is safe for the moment.
Phelps and Latynina follow in the large footsteps of Muhammed Ali, Bono, Angelina Jolie, Buzz Aldrin, and other Core Values ambassadors. This might be one of Louis Vuitton’s best campaigns, as it brings together two true Olympic legends at a poignant moment in their careers. It’s like a changing of the guard if you will, and that message transcends mere advertising.
What do you think of Louis Vuitton’s latest Core Values commercial?