If Louis Vuitton's fall winter 2012 advertisement left you spinning, perhaps its latest Core Values commercial is more your speed. The latest ad in the fashion house's ongoing campaign features triple working heavyweight boxing champion Muhammad Ali, his adorable grandson, and a monogrammed Louis Vuitton carryall.
Annie Leibowitz was back behind the lens to capture the very natural image of Ali watching his grandson play at his family home in Phoenix, Arizona. Could there be another boxing champion in the family? If the tiny gloves he's wearing are any indication, this tiny tot is shaping up to follow in his famous grandfather's footsteps!
But let's remember that Ali isn't just a boxer. Since his retirement in 1981 he's remained in the public eye as a humanitarian and political campaigner. It's these endeavors that compelled Louis Vuitton chairman Yves Carcelle to cast Ali in the new Core Values campaign.
"Muhammad Ali is the epitome of an outstanding personality - a true living legend in boxing and far beyond," he explained. "We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton."
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