Doctors have long warned us of the dangers of lugging about a heavy handbag. So it’s good news that the trend seems to be shifting; our bags are actually getting lighter. And it seems that it’s all thanks to technology.
Gadget advancements mean that we’re carrying less in our purses. Rather than stashing a laptop inside our tote, these days we’re more likely to carry a tiny Blackberry or iPhone.
A study by British retailer Debenhams says that women today carry an average of 3.3 pounds of weight in their handbags, 57% less than they carried in 2007.
“I would definitely say my handbag has got lighter over the past few years thanks to the introduction of lighter gadgets, but like most women I still pack a bag ready for anything,” says the brain behind Ultimo lingerie, Michelle Mone.
No wonder we’re seeing a shift towards smaller handbags in 2010. There’s no point carrying around an oversized purse with nothing much inside it, is there?
