The rumors of Lara Stone following in Madonna’s footsteps and replacing the international pop star as the new face of Louis Vuitton have proven true. The recently released sneak peek at the spring/summer 2010 shots couldn’t be more opposite to the campaigns involving Madonna.
As opposed to the singer’s porcelain doll poses and fishnet gloves, model Lara Stone is all about relaxation in the new ads. The campaign features Stone stretched out comfortably in the grass surrounded by moss, doves, and LV paraphernalia.
It’s all quite bohemian-chic, free-spirited, and a little Brigitte Bardot-inspired, if you ask me. This seems to fit with the vibe that Louis Vuitton was going for, according to Marc Jacobs:
“After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign,” says artistic director Marc Jacobs. “Because the collection loosely took its cues from the idea of the new age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty … It had to be Lara Stone.”
[Source: Nitrolicious]
[Image: NY Mag]
