Badgley Mischka has unveiled the first image for its spring 2011 advertising campaign, which stars up-and-coming actress and daughter of Bruce Willis and Demi Moore, Rumer Willis. Further ads will see Rumer modeling the label’s apparel, handbags, and shoes.
I was initially enthusiastic at the news of Willis’ foray into the fashion world, and she hasn’t let me down. She brings a real sense of drama to the commercial, and a fresh look that makes a great change from the polished models we typically see. It seems she’s also impressed the label’s creative directors, Mark Badgley and James Mischka.
“Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.“
Famed fashion photographer Tony Duran captured Willis on a Malibu beach, which made for a very enjoyable photo shoot.
“It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess,” she gushed. “Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign.“
The advertisement will make its debut in the March issues of our favorite fashion rags, including Vogue, InStyle, and Harper’s Bazaar. What do you think of Rumer Willis as fashion model?
