"We adore Rumer, she is glamorous, youthful and fun ... [she] captures the spirit of all of our spring collections, especially our newly launched Mark + James collection," designers Mark Badgley and James Mischka said in a statement.
Rumer Willis' star seems to be on the rise lately. While her early movies like The House Bunny and Sorority Row were stinkers, she's turned in impressive performances recently in 90210 and The Secret Life of an American Teenager.
Willis will model everything from handbags and footwear to swimsuits and evening gowns for the brand. I think her casting is a smart move from Badgley Mischka, despite her inexperience in modeling. She's not classically beautiful but she is interesting, and that should appeal to the label's female target audience more than another polished impossible looking model.
What do you think of Badgley Mischka's decision?
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