The X Factor judge and former Pussycat Doll Nicole Scherzinger is the new face of London Fog. The singer has been tapped for the fashion house’s winter 2011 and spring 2012 marketing campaigns.
The deal will see Scherzinger fronting print, online, instore, and billboard advertising for London Fog’s apparel, handbags, and other accessories. She’ll also make a number of personal appearances on behalf of her new employer.
Scherzinger is enthusiastic about her new role as she’s a longtime fan of the label, particularly the trenches and coats which she calls “timeless.”
“They have been around for decades but the styles always have a fresh look,” she explained. Such a ringing endorsement will no doubt please the bigwigs at London Fog!
Scherzinger will follow in the footsteps of other high-profile London Fog ambassadors including actresses Christina Hendricks and Eva Longoria, and Brazilian model Gisele Bundchen.
Personally I’m a bit disappointed to see Hendricks given the boot, as I really enjoyed her advertisements for the fashion house. This sneak peek of the new advertising campaign seems a bit too staged and awkward for my tastes, although perhaps it’s too soon to really judge.
Do you think Nicole Sherzinger is the right woman to front London Fog’s latest batch of advertisements?
