Christina Hendricks Models for London Fog | Mad Men Actress Stars in New Fall 2010 Advertising

40 sec read

Mad Men goddess Christina Hendricks is following in the footsteps of Gisele Bundchen and Eva Longoria Parker as the latest face of London Fog. The flame-haired actress, who plays Joan Harris in the advertising drama series, will front the fashion house’s fall 2010 campaign.

London Fog is a classic brand, which I love,” Hendricks told People magazine. “It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together.

It seems the brand is just as fond of the Emmy-nominated actress, commenting that her own classic glamour helped her land the plum modeling role.

Christina has a modern appeal but also harks back to a bygone era,” explained London Fog’s chief marketing officer, Dari Marder.

I love the vintage feel of these black and white advertisements, which were photographed by Nino Muñoz. And what a delight to see Christina Hendricks’ womanly figure draped in the new season lines, rather than a stick-thin model!

The new London Fog ads will hit fashion and lifestyle magazines and billboards in October. Are you looking forward to seeing them on the streets?

Author