The rumor mill is buzzing that H&M will join forces with Maison Martin Margiela for its next designer collaboration collection.
WWD reported that H&M will announce a single collaboration with Maison Martin Margiela for the holidays “soon.” H&M and Maison Martin Margiela are both staying mum about the rumors, but they’re also not denying their truth either. And let’s remember that the fashion bible is rarely wrong about such things. It’s not set in stone, but if I were a betting girl I’d put money on it.
H&M has managed to court some big names over the years, including Versace, Karl Lagerfeld, and Lanvin. It also took a turn for the edgy with its recent Marni collection, so a line with Maison Martin Margiela would make sense if it continues to explore that darker side of fashion. And let’s remember, Maison Martin Margiela has some experience designing for a younger, more mainstream demographic through its MM6 diffusion line.
But the rumor hasn’t been well received by some of Maison Martin Margiela’s most ardent supporters. They suggest that such a mainstream collaboration seems like the antithesis of all the fashion house stands for.
Do you think a Maison Martin Margiela for H&M line would dilute the brand, or does the prospect excite you?