H&M Collaborates with Lanvin | French Luxury Brand for Winter Diffusion Line

Posted on: Sep 4

We didn't have to wait until September 9 after all, as H&M has decided to spill the beans early on its next diffusion line. For the collection the affordable fashion retailer will team up not with Bottega Veneta as first rumored, but with Lanvin. I had my heart set on Bottega Veneta, but the French luxury fashion house is a pretty appealing substitute!

The brand's artistic director Alber Albaz will spearhead the project, which he says is more about H&M going luxury than Lanvin going public. Details of exactly what the collection will entail are being kept under wraps, but I'll be disappointed if we don't see at least a few cute purses!

This video shows Albaz talking about the forthcoming collaboration, and more will be released on September 9. That should all build plenty of hype because the first product images appear on November 2, ahead of the Lanvin for H&M launch in 200 stores around the world on November 23.

[Source: The Glamazon Diaries]

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