Another day brings us another advertising campaign. This time we’re looking at Louis Vuitton’s offering for the fall winter 2012 season.
The Louis Vuitton commercial couldn’t be more different from the Giorgio Armani one we admired yesterday. While Giorgio Armani favored a monochromatic color scheme, Louis Vuitton’s is rich and warm with burnt yellow, browns, and other earthy hues. Giorgio Armani forced us to look at the fashions by wiping out the background and making the images very clean. In contrast, Louis Vuitton’s commercial is cluttered that I barely know where to look!
The new season collection seems to have a real retro feel, with structured leopard print satchels and tailored coats and dresses. I just don’t know what to make of those quirky hats, do you? I love to don a hat when the weather cools, but these are just a little avant-garde for me. Do you think Louis Vuitton intends them to sell, or are they simply there to get us talking?
Louis Vuitton clearly figures that if it ain’t broke, you shouldn’t fix it. The fashion house has long favored such busy commercials, and its reinstated Steven Meisel as it’s man behind the lens. Do you think these ads are starting to look a bit tired, or do they still excite you?