Louis Vuitton disappointed many customers recently when it discontinued its special order service. However it seems they’ve got a new reason to smile, as it’s been superseded by the introduction of Louis Vuitton Haute Maroquinerie in its most prestigious flagship stores.
Haute Maroquinerie, which translates to high leather goods, allows customers to create a personalized Louis Vuitton bag. Shoppers choose from a range of pre-selected shapes, colors, and leathers to design a purse that’s all their own.
Personally I’d love to play with the Milaris silhouette pictured, but customers could also choose the Lockit, Neo-Steamer, Noe, or Triangle. If you thought that decision was tough, you’re in trouble. After that you’ll choose from several sizes, eight premium leathers (including envious crocodile skin), and more than 25 hues, from the elegant to the outrageous. The bags are almost entirely handmade to specification before the shopper’s name is engraved inside.
The Haute Maroquinerie design rooms are a great concept, but they’re not available to all customers. The service is only offered at selected Maison stores and flagship boutiques, including Louis Vuitton’s Paris, Milan, Taipei and Sydney stores. It’s also expected to be introduced into London’s Bond Street boutique and the rest of the Maison stores in the near future.
What would you give the reported €5,000 to €15,000 Louis Vuitton’s asking for a customized handbag?