Giorgio Armani has gone back to basics with its fall winter 2012 advertising campaign.
Famed photographic duo Mert Alas and Marcus Piggott have snapped models Aymeline Valade and Simon Nessman for the commercials. The black and white images are stark and without distracting backgrounds, so we’re forced to focus on the clothes and apparel. It’s a clever technique which bucks current trends, but it makes a lot of sense for a fashion house. A company like Giorgio Armani isn’t selling models or exotic locations after all!
While the strategy makes sense, it’d fall apart if the collection wasn’t so strong. Thankfully Giorgio Armani has outdone itself this season, with elegant tailored apparel and classic accessories. I’m particularly smitten with that oversized clutch purse and the felt hat. What piece do you have your eye on?
Giorgio Armani’s fall winter advertising isn’t just unique in the fashion landscape. It also shows a real departure for the brand. In previous campaigns it’s favored saturated hues and a vibrant palette, so this monochromatic approach is something very different. However if you’re going to go grayscale, the fall winter season is probably the best time to do it!
The new Giorgio Armani ads will appear in our favorite fashion magazines next month. What do you think of this new fall winter 2012 commercial?