As the Northern Hemisphere basks in summer sunshine, the fashion industry is looking ahead to cooler weather. Burberry is the latest label to release images of its fall/winter 2011 campaign, and this shot almost makes me want to rug up.
Acclaimed fashion photographer Mario Testino shot the model newcomers for the Burberry ad. These guys and gals might be nearly novices, but they seem pretty comfortable in their lush Burberry coats, furry hats, and iconic Nova checked bags.
Burberry has an eye for talent, so perhaps we’re looking at the next supermodels. The ad features, from left, British model and sometimes actress Amber Anderson, 16-year-old Molly Smith, blonde bombshell Thomas Penfound, and Felicity Jones. Do you think any of them have the potential to make a real splash in future ads, or on the catwalk?
I must admit, I like this ad but I’m not really loving it. Its rather tame by industry standards, relying on pretty people and attractive clothing and accessories rather than any real creativity. But then again, it beats those artsy-fartsy short films the fashion houses were producing not too long back! Perhaps Burberry’s simple campaign signals a new wave in fashion advertising; one that focuses on the products rather than flash. What do you think?
