Burberry has gotten high-tech for its latest online advertising campaign, which allows fans to interact with the images.
Fashionistas can move the models around and pan left and right to get a better look at the autumn/winter 2010 goodies. If you click the screen the models will move like a flip book, and you can also see the new handbags and shoes in their all their three-dimensional glory. Fashion snapper extraordinaire Mario Testino shot the innovative campaign.
“We wanted to capture the energy of the shows in the campaign,” explained Burberry’s Chief Creative Officer Christopher Bailey. “And I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.“
Head to Burberry.com if you want to check out the ad, but make sure you’ve got some time on your hands. The graphic intensive pages are very slow to load even on high-speed internet. Be patient and I promise, you’ll get there eventually.
