The Hermes Birkin, the Balenciaga Motorcycle, the Chloe Paddington, and the Fendi Spy all quickly gained It bag status, inspiring millions of fashionistas to spend up big on these must-have handbags.
But designer Anya Hindmarch isn’t a fan of the It bag phenomenon, declaring these red-hot handbag trends to be “overheated and pretty disgusting.”
“There was a point at which the queue of people waiting for one particular handbag – not necessarily one of ours – was ridiculously long, and then it’s not even a luxury experience, it becomes a mass market,” Anya explained.
“The whole thing was getting a bit revolting. I’ve always thought the really, really expensive bag, which then becomes completely unfashionable the next season, is a bit dishonest, and I think customers are more intelligent than that.“
It might seem a little hypocritical for Anya to take potshots at It bags considering she creates luxury purses herself, but she insists this isn’t the case.
“Certainly we had bags some people called It Bags, but generally it’s not what I stand for as a brand. What’s important to me is lasting design, something you can hand onto your grandchildren.”
Anya encourages women to buy just one handbag each year to treasure, rather than one every season. She even advocates recycling purses from years gone by!
It’s good news for style lovers feeling the pinch of increasing petrol prices and rent rises. And Anya means what she says, after recently teaming up with Target for a line of affordable luxury accessories.
[Source: This is Money]
[Image Source: NadiO/Flickr]
