Anne Hathaway must have a pretty hectic schedule with her thriving movie career and wedding plans, but she’s still found time to model for Tod’s Signature Collection. The actress makes her return to Tod’s for this year’s spring advertising campaign.
Mert Alas and Marcus Piggott took the photos in London last year, as they did for Tod’s fall/winter 2011 campaign also fronted by Hathaway. The acclaimed photographic twosome have managed to capture her youthful energy and class, which is just what Tod’s creative director Fabien Baron was hoping for.
“The campaign for Tod’s Signature reaches out to a new and younger clientele,” he explained. “We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge — feminine and strong.“
It seems it’s a bit of a mutual admiration society too, as Hathaway, a longtime fan of the fashion house, said she was “excited to be a part of exploring a new side of their identity with the launch of their Signature Collection.”
Despite the ads rolling out over the next few weeks, the Signature Collection bags won’t hit stores until October. By that time we’ll likely be hanging out for the classic designs and high quality finishes of these purses. Or we’ll have forgotten about them.
It seems a real gamble to release an advertisement for a new line so many months before it hits stores. Do you think the risk will pay off?
