American West handbags have become the most popular purses ever sold through ShopNBC after they launched on the retail TV channel and website on April 28. This launch resulted in a record-breaking 12 sell-out items, including the Sante Fe Spirit Cow Hide and Leather Hobo, the Roses are Red Stud Detail Leather Tote, and the Peek-a-Boo Tooled Leather Shoulder Bag.
The Santa De Spirit Cow Hide Wallet and Boot Scoot Boogie Stud Detail Leather Tote also struck a chord with NBC fans, and become some of the channel’s best sellers.
It’s impressive to see a company which is celebrating its 25th anniversary continuing to inspire such enthusiasm. Louise de Kok, the designer and owner of American West handbags, says she is “thrilled” with the response of ShopNBC fans, and can’t wait until the next airing.
The president of ShopNBC, Bob Ayd, added that he was “delighted” with American West’s launch, commenting that it’s only “the beginning of a great partnership” with the patriotic handbag house.
We’ve seen ShopNBC showcase some formidable handbag names, including the recent collection by The Real Housewives of OC‘s Gretchen Rossi, so it’s interesting to see American West outselling them all. Are you surprised by the hand-tooled American label’s success on the shopping network?
