The Wild West meets the African plains with this daring Wild Side Satchel from American West.

The competing influences make a strange blend on this satchel, and one which I personally find obnoxious. There's nothing subtle about the leopard print gracing the haircalf body, ...

Once upon a time I thought I knew American West. Its handbags were inspired by the Western frontier, embellished with hand-tooled details and rendered in earthy tones. But then somewhere along the way things changed. The result is accessories like this ...

American West takes a walk on the wild side with this modern Crossroads shoulder bag.

For a while I wasn't sure it was created by that American West. This shoulder bag is a world away from the hand-tooled countrified leather accessories the label ordinarily ...

Like it or not, with American West, we always know what we we're going to get. The label fiercely clings to its country heritage with hand-tooled leather accessories like the Harvest Moon.

It's easy to insult a bag like this. It is ...

American West handbags have become the most popular purses ever sold through ShopNBC after they launched on the retail TV channel and website on April 28. This launch resulted in a record-breaking 12 sell-out items, including the Sante Fe ...

I've always admired American West's intricate hand-tooling, but all too often the label's purses are too country and western for this city slicker. But I think the label's got the balance right with the Over the Rainbow tote.

Without the hair calf, ...

American West adds a thoroughly fashionable twist to its traditional tooled leather handbags, by building leopard print into this sexy crossbody.

Before I wax lyrical about the looks, let me go over the practical elements of this zip top bag. Firstly the leather will be durable and strong, ...

American West's frontier styled handbags aren't to everyone's tastes, but at least you always know what you're going to get. The brand fiercely clings to its creative vision with Western bags like this Lady Lace tote.

This is one of the most feminine American ...

American West embraces its Western roots with this Round Up tote bag.

This is the sort of bag that doesn't try to be chic or modern. Instead it celebrates rodeo kitsch with its engraved silver buckles and scalloped, studded leather trim. I'm not so impressed with the hand-tooled letters which adorn the ...

American West attempts to get in touch with its inner musician with this Rock Star tote.

All the right elements are there; edgy black leather, gleaming silver studs, and bold buckles. But somewhere American West's vision goes awry. At the heart of it, we see that American West is more Willie Nelson ...

American West gives the traditional tote bag a Texan makeover with this Boot Scoot Boogie bag.

As the name suggests, the tote's shape reminds us of the top of a cowboy boot. The curved V-shape top and sloping sides give this Boot Scoot Boogie bag real personality, and that's just for starters. ...

American West takes a departure from its signature tooled leather handbags to create this City Girl tote.

The ornate tooling we've come to expect is replaced with traditional pebbled leather. The black skin is contrasted with white stitching and shiny silver hardware. The gentle slouch of this soft leather gives the City ...

American West combines its traditional tooled leather with modern trends in the Vegas Nights tote.

Don't let the name fool you; if you're planning on spending a few wild evening in Las Vegas, you'll want something cuter and more compact than this zip top tote. But if it's a casual everyday bag ...

This season is all about denim on denim. It is a hard look to pull off, but if you are brave enough to try then you will need to embrace the all-American western-inspired look all the way through. My personal suggestion is to combine light worn denim with a hobo like this ...

Tooled leather is a massive trend this summer. For vintage aficionados this is a blessing, a chance to drag their sexy retro belts and sturdy leather handbags out of fashion hibernation. Vintage style satchels and cross body purses such as this are just begging to be used and loved.

An eternal look that ...