You never know quite what you’re going to get with Louis Vuitton. Recent ads have featured pop queen Madonna and veteran astronauts. This time around the luxury label is back to fashion basics with a campaign fronted by model Missy Rider. Her steel blue gloved hands clutch a casual drawstring bag which bears Louis Vuitton’s iconic signature print.
Former Louis Vuitton visionary, now Nina Ricci creative director, Peter Copping was inspired to create this vintage spread after reading a book about Paris during the Second World War. The look is very European, suitably sombre, and utterly elegant. The deep, rich tones are entirely appropriate for the cooler weather ahead.
The campaign’s feminine retro-chic images were captured by photographer Daniel Jackson, who worked closely with Louis Vuitton’s creative director William Snieg and stylist Katie Grand of Love magazine on the shots. The result manages to be a little different, yet unmistakably Louis Vuitton.
