Edgy handbag designer Alexander Wang doesn’t typically produce the glossy advertisements of many of the big fashion houses, but next season he’s stepping up his game. The Californian based designer has signed up some big talent for his next marketing campaigns.
Lenny Kravitz’ daughter Zoe will front the print ads for Alexander’s more affordable T line. He’s also enlisted the talents of Australian model Abbey Lee for a video to market his signature collection. British fashion photographer Craig McDean will collaborate with Wang on the short film, which sees Abbey Lee thrust into a high powered world reminiscent of Wall Street.
“It’s abstracted,” Wang told Women’s Wear Daily. “Abbey’s not walking down Wall Street past buildings, but there’s wind and newspapers flying all over the place. It’s very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, ‘Here’s the product,’ this is more about expressing ourselves.“
In the same interview he also hinted that a signature fragrance may be in the works.
“I’m thinking and definitely putting together ideas,” he shared. “TBC, to be confirmed.“
Watch this space!
[Image Source: Ed Kavishe/Flickr]
