Athens International Airport is now home to Europe’s first Victoria’s Secret Beauty & Accessories store. The brand new concept store was launched in partnership with local Greek distributors Agora Trading and Hellenic Duty Free Shops.
The store will sell a range of accessories available exclusively at the Beauty & Accessories concept store, including Victoria’s Secret handbags, suitcases, passport covers, cosmetics cases, bangles, key fobs, and small leather goods.
Travelers can also shop for a range of casual cotton underpants and more glamorous lingerie, perfect for honeymoons or romantic weekends away. In addition the store will sell a range of Victoria’s Secret Beauty products, including its Fantasies body care range and Bombshell fragrance collection.
Athens’ Victoria’s Secret Beauty & Accessories Store has a modern and glamorous feel, with black cherry fixtures, an image gallery, and a video wall which displays footage from Victoria’s Secret runway shows and modeling shoots. The fashion house says the boutique is “sexy, sophisticated, and forever young,” although hopefully it’ll appeal to older ladies too. Goodness knows they’re likely to be the ones with the greatest disposal income and travel plans!
The opening of the Athens outlet follows the launch of the label’s Beauty & Accessories Store in China last December. Victoria’s Secret is planning some 55 stores like it around the world. Where do you hope the next concept store pops up?