Move over YSL Roady Tote, you’ve got some competition for the newest gotta-have-it handbag for Hollywood celebrities. Tod’s G-Bag is making its way around town and popping up on quite a few famous shoulders.
Although the G-Bag is not a brand-new design for the label, its popularity seems to have increased exponentially in recent months. Gwyneth Paltrow, a loyal fan of the brand, was first seen with the bag in Tod’s spring/summer 2009 ad campaign, and it has only gained momentum from there.
It makes sense then for Tod’s to keep bringing it back with a few tweaks here and an additional color option there. Although some of the celebrities’ versions of the tote differ a bit from one another, they are all equally enviable and chic.
Julia Roberts and Halle Barry have been rocking their classic khaki G-Bag for some time, while Jessica Alba spiced up the look a bit with a fun snakeskin material. This Tod’s tote might not be a financial stretch for well-paid celebrities, but $1,665 is quite a chunk of change for the rest of us. I guess we’ll have to stick with more affordable roomy totes like the B. Makowsky Nassau.
