Warner Bros. will launch a fashion collection inspired by its teen drama series Gossip Girl in conjunction with Romeo & Juliet Couture.
The Gossip Girl by Romeo & Juliet Couture line will start with apparel items including tops and bottoms, dresses and outwear. It later plans to add accessories to the mix. The first batch of items are a little more expensive than I’d expect for those targeted at teens, with prices starting at $80 and topping $200. However I’m sure Blair Waldorf and Serena van der Woodsen wouldn’t wear anything that’s cheaper!
Romeo & Juliet Couture’s chief executive officer David Shamouelian says the new collection was inspired by “the modern and sophisticated” characters portrayed in the cult TV program. “The designs are intended to empower young, independent women to embrace their feminine side and still maintain their strength.“
The apparel items will hit high end fashion stores including Kitson, Neiman Marcus, and Saks Fifth Avenue on September 26, not so coincidentally the same day the premiere of Gossip Girl Season 5 screens on The CW. Gossip Girl inspired handbags and accessories will join the collection in spring.
I must admit, it seems like a strange time to launch a Gossip Girl line. The early seasons made a real splash, but the buzz seems to have died down somewhat. Do you think this new fashion line can revive interest in the program?
