Last summer, popular American brand Ralph Lauren teamed up with the East Hampton Historical Society to assist the organization’s ongoing restorations of historical areas, one English Colonial farmstead in particular. Now the brand is reinforcing their support with a small line of clothing and accessories devoted entirely to the society.
It seemed like an odd pairing of fashion and farms at first, but it does make sense that Ralph Lauren would choose to throw money at an area that basically epitomizes their signature style. The Hamptons have that easy American, laid-back but always chic vibe that describes the designer’s items as well.
The Ralph Lauren/EHHS collection will include t-shirts, sweatshirts, hats, and a canvas tote proudly displaying the society’s trademark logo. The handbag, shown here, isn’t your typical designer’s charity tote.
In fact, if I didn’t know that the historical society actually exists, I’d probably assume that the tote was simply inspired by a vintage logo. To be quite honest, I’d consider buying it either way. However, it’s nice to know that 100% of the proceeds go to something more beneficial than lining the pockets of the fashion world execs.
Ralph Lauren’s East Hampton Historical Society collection will be available soon in select stores in the area and online.
