Radley London is lending its support to Russell Simmons’ 12th Annual Art for Life East Hampton benefit, to be held in the New York City suburb on July 30. The iconic British accessories company will provide VIP gift bags for the event.
Each gift bag will be made of canvas and embellished with a British Union Jack colored version of Radley’s famous Scottie Dog. They’ll be filled with a swag of goodies and gifted to the honorees and A-List stars in attendance, including Uma Thurman, Jennifer Hudson, Mary J. Blige, and Gwyneth Paltrow.
Anna Karlen, Radley London’s Head of Marketing says her brand is excited to support Art for Life East Hampton, the primary fundraising initiative for the Rush Philanthropic Arts Foundation. The group, launched in 2000, provides arts education and gallery programs for thousands of at-risk New York students.
Radley London is far from a household name in the States, although it’s very well known in its native United Kingdom. I’m sure the label will hope this opportunity raises its profile in America. We all know how anything attached to celebrity tends to sell, and everyone loves a company that supports community and charity initiatives.
Do you think Radley London’s star is rising in the States?
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