Rachel Zoe Names Morrison Bag After Son | Fall 2012 Handbag On Instagram

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Rachel Zoe

Rachel Zoe

Rachel Zoe has followed in Victoria Beckham’s footsteps and named a handbag in her fall 2012 collection after her young son. Just as Beckham brought us the Harper, Zoe is preparing to release the Morrison, which shares the middle name of her one-year-old Skyler Morrison Berman.

The Morrison will be available in two sizes: a medium cross-body bag and a slightly larger satchel style. Both baby inspired purses feature the same golden hardware.

The Morrison hasn’t hit stores yet, but Zoe gave fans a sneak peek with a few recent Instagram images. The first photo shows Zoe with the smaller leather bag slung across her body as she poses with her company vice president Mandana Dayani, who carried the large one. Not long after she posted a similar pic with her pal. Zoe captioned the second image featuring the two Morrisons with the sentences “OMG we’re matching by accident! Great minds!”

I’m not sure there’s a lot that’s accidental about Zoe’s efforts to promote her new creations though. Call me cynical, but I’m pretty sure Zoe’s been very calculating in ensuring we see both versions of the Morrison. She’s also been papped carrying the larger one while she’s out and about.

No doubt this visibility will help Zoe’s Morrison bags fly off the shelves this fall. Are you a fan?

[Source: Daily Mail]
[Image Source: Christopher Macsurak/Wikipedia Commons