While many designer labels clamor for the talent of supermodels Kate Moss and Claudia Schiffer, and even pop stars like Lily Allen and Madonna, Prada prefers to cast fresh faces in its advertising. The brand’s spring 2010 campaign is no exception, with Lithuanian beauty Rasa Zukauskaite taking center stage.
Or at least, she would have the limelight were she not wearing those lovely Prada fashions. While a big name might have stolen focus here, this Prada advertisement allows us to notice what’s really important. The monochrome shift dress says spring with an edge, and it’s the perfect foil for that edgy transparent clutch.
With so many labels favoring a burst of color to welcome spring, it’s invigorating to see Prada trying something new. You’ve got to hand it to star photographer Steven Meisel. He’s shot so many of these Prada campaigns, yet he always manages to give us a look that’s fresh.
