Russian model Irina Shayk is the new face, and the body, of Spanish clothing label Xti.
The European beauty, who shot to fame with her swimwear shoots for Sports Illustrated, poses here carrying one of the label’s large handbags and a shorter than short pair of denim cutoffs. It’s a good thing that the blue perforated satchel is so large; otherwise we might cop an eyeful!
This sizzling ad isn’t the only sexy one in the campaign. In another sensual shot the model, still topless, poses alongside a similarly shirtless Arthur Sales. She’s still wearing those shorts, and carrying one of Xti’s sequin covered shoes, as if to say that the Spanish label’s accessories are really all you need. Although if you can find a handsome male model to snuggle up to, it probably doesn’t hurt. I wonder what her boyfriend, football star Cristiano Ronaldo would say?
Irina’s star is certainly on the rise after her recent work with Sports Illustrated, Victoria’s Secret, and Ory swimwear. These scorching shots for Xti certainly won’t hurt her profile any. But while Irina’s involvement will certainly encourage more people to look at the Xti ads, I wonder how effective they are for the brand. After all, is anyone really looking at that bag?
