Fashion website My-Wardrobe.com is partnering with a range of leading companies, including Dannii Minogue’s Project D line, as part of its new marketing strategy. My-Wardrobe.com hopes its upcoming collaborations will help raise its profile and drive traffic, and sales, to the website.
It sounds like it’ll be an exciting year at My-Wardrobe.com. Project D will design a limited edition K Bag, which will only be available from the website. Each of the 300 purses sold will come packaged with a sample pack of Kenco’s Millicano coffee.
Luggage label Kuoni will help My-Wardrobe.com cross-promote holiday fashion with a competition for a luxury trip and vacation wardrobe to match. Evian and Crème de La Mer skincare are also planning big My-Wardrobe.com projects this year.
Antony Hawman, the partnership director at My-Wardrobe.com, says it makes business sense for firms to leverage off the rapid rise of online endeavors. And with My-Wardrobe.com attracting some 1.3 million visits per month, it seems smart for other companies to get in on the act.
“Brands these days need to make their marketing budget work much harder for them and the 360 degree nature of a brand partnership does just that,” he explained.
Are you excited to see Project D’s K Bags, and other new initiatives, on My-Wardrobe.com this year?
