After feeling nonplussed about Fendi’s spring 2012 advertising I was thrilled to see Mulberry coming closer to my seasonal ideal. Frida Gustavsson and Lindsey Wixson lounge about the beach in the British label’s spring 2012 campaign.
Mulberry’s favorite photographer Tim Walker captured the models at Brighton Pier for the colorful commercials. The British coastal setting is perfect for the spring, especially when it’s rendered with such warm candy hues. Givenchy should take note; this is how a beach should look when the weather warms up. The models also have great chemistry, and they work well under Walker’s direction to make the ads appear fresh and youthful.
This isn’t the perfect spring campaign though. I’m honestly struggling to focus with all of the clutter of the candy striped poles and tent. The nude colored Mulberry Bayswater satchels seem to blend into the background of the rainbow colored ad when really they should shine. The concept is sound but I think it needed to be pared back a bit. After shooting so many of its campaigns it’s clear that Tim Walker really understands Mulberry. However while he’s sold the clothes well I don’t think he’s done the accessories justice.
Has Mulberry sold you on its spring 2012 advertising campaign?
