I don’t usually attribute the term “practical” to luxury label Mulberry. However, that’s exactly where the brand seems to be heading with its most recent project.
The company, which has churned out It bags like the Mabel and the Bayswater, is changing its strategy a bit by creating a collection of laptop bags. It’s a new collaboration between Mulberry and Apple Computer aimed at combining luxury and convenience for both men and women.
Mulberry’s Creative Director Emma Hill commented on the partnership:
“Apple products are too beautiful to reside in drab bags! Apple and Mulberry share a legacy of craftsmanship and I’m thrilled that we were asked to be Apple’s first luxury collaboration.”
The nine-piece collection, which includes bags, laptops sleeves, mini iPhone cross-body bags, will hit Mulberry stores and Apple’s European website on November 1. You can purchase them from Mulberry’s website beginning December 1. They sound like a great gift idea for the fashion-loving techie in your life.
[Source: Fashion United]
