I thought Marion Cotillard might have moved on from Christian Dior once her jet setting Lady Dior advertising campaign wrapped up, but the award-winning French actress has appeared again in the new Miss Dior commercial.
This introspective campaign has a very different feel to those globe-trotting commercials we saw in past seasons. While they were glamorous and glossy, this ad feels very personal and almost sad. It’s an interesting way for a fashion label to go, and I’m not entirely sure it works.
While Marion Cotillard looks predictably beautiful and brings a real sense of poignancy to the advertisements, does such a vulnerable image really scream fashion to you? I find myself wanting to give Cotillard a hug rather than stepping out to buy that beautiful exotic purse. Do you appreciate Christian Dior’s raw approach to advertising this fall, or did you prefer the more glamorous ads we saw in past seasons?
Mikael Jansson captured Marion Cotillard for this dramatic campaign. I guess we’ll just have to wait and see whether his unique approach will get results for Christian Dior. It’ll appear in Amica, Madame Figaro, and British Elle this week before being rolled out to all the major fashion magazines in September.
