Luisa via Roma has embraced its kitschy side for a good cause. The leading online shopping destination has released this cute Desmo designed shopping bag to benefit UNICEF through its Pug Dogs for Happy Kids scheme.
This Pug Dogs for Happy Kids initiative has been around for some time, but it’s only just crossed our radar. However, as with all charitable projects, it’s a case of better late than never!
From March, Luisa via Roma sold 21 designer decorated plush pug dogs. The pooches customized by Balmain, Emilio Pucci, and Roberto Cavalli fetched thousands on euros, which almost makes the $197 related tote seem like a bargain. Such a simple tote should probably never command close to $200, but relatively speaking it’s affordable.
Just like the stylish soft toys, sales of the Desmo designed tote support UNICEF’s Project ARISE, a scheme which stands for Appropriate Resources for Improving Street Children’s Environment. The initiative looks to help Bangladesh’s street children integrate into society. UNICEF works with the kids to help them find homes and give them the education they need to succeed.
The Desmo shopper looks like a bit of fun, but there’s definitely a serious side to this dog decorated handbag. It’s available exclusively through Luisa via Roma.