Lucky Brand Hires Beatles’ Album Cover Artist for Holiday Shopping Bags

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There’s something about legendary rock and roll band The Beatles that continues to inspire creativity in all kinds of industries. The iconic group invaded much more than American music when they landed in the U.S.

The fact that all-American fashion label Lucky Brand is drawing inspiration from one of the album covers from The Beatles’ collection is proof enough of that fact. The company decided to work with British pop artist Sir Peter Blake, who designed the cover art for the Sgt. Pepper’s Lonely Hearts Club Band album, to produce holiday shopping bags, gift boxes, and decor that we’ll see in Lucky’s stores this November.

The similarities between the vintage album cover and the new shopping bags are not particularly striking except that both feature a collage of images. However, instead of showcasing celebrities like the album did, Sir Peter Blake’s new work for Lucky Brand displays various holiday symbols and other anonymous characters.

Although an interesting pairing, I guess the collaboration shouldn’t be completely surprising given Lucky’s flair for the rocker vibe.

Lucky Brand has always been inspired by Sir Peter’s ties to rock ‘n’ roll and his unique aesthetic,” noted Kristin Patrick, vice president of marketing at the Liz Claiborne Inc.-owned label.

[Source: WWD]