American handbag restoration store Lovin My Bags has expanded into the Middle East with the opening of its new boutique at Dubai’s Palm Strip Mall.
Arabian fashion designer Aiisha Ramadan and local television personality Shereen Mitwalli presided over the opening of the 500-square- foot space. The shop floor is elegant and opulent, which isn’t surprising as Lovin my Bags modelled the space after studying what customers experienced in other high-end outlets.
Lovin My Bags claims it has the first world’s system of handbag cleaning, restoration, and leather care products. These treatments and products were designed to prolong the life of any luxury leather bags or other accessories. The process is both safe to the leather and relatively speedy.
While leather restoration is new to the Middle East, Lovin my Bags partner and director of Middle East operations Jai Tolani says the nation is the perfect place for expanding operations. The country’s extreme climate means dyes often shift from handbags onto other materials. It’s also one of the world’s largest spenders on luxury items. Generally Arabian fashion lovers have no choice but to accept the way their handbags age after a few seasons, but Lovin my Bags looks to put an end to that.
“Our approach and philosophy is to offer personalised service, as our restoration specialists personally assist customers with their belongings,” Tolani explained.
Lovin my Bags is only just beginning its expansion into the Middle East. It’s currently eyeing new locations in Abu Dhabi, Saudi Arabia, and Kuwait.