Louis Vuitton has proven itself to be the world’s most powerful luxury force, after taking out the top spot on Millward Brown Optimor’s annual luxury list. The standings consider revenue, profits, and overall brand value.
Louis Vuitton has dominated the list for as long as I can remember, and surprisingly its valuation always gets bigger. Its 2010 standings showed a 23% increase on its 2009 figures.
No wonder Louis Vuitton has again edged out its nearest competitor Hermes, whose value is less than half that of LV. The rest of the top ten spots, in order, are occupied by Gucci, Chanel, Cartier, Rolex, Hennessy, Moet & Chandon, Fendi, and Burberry. The list reminds us of the importance of a well-rounded approach to luxury, with handbags, fragrances, and clothes all playing a part.
Some of these are predictable names, but I’m almost as interested to see who didn’t make the cut. Perhaps most shocking is the absence of Prada and Christian Dior, two fashion houses I always associate with the upper echelon of luxury.
Are you surprised by the rankings, and who’s holding the top spots, or do you find the selection all a bit predictable? Who would you have expected to see on Millward Brown Optimor’s annual hit list?
[Image Source: Wikipedia Commons]
