Lauren Merkin has teamed up with blush.com, the newly launched beauty e-store and sister site to online cosmetics destination DermStore. The acclaimed handbag designer has created a limited edition version of her Eve clutch to celebrate the website launch.
Blush.com will select a customer at random to receive the magenta colored purse each day of its first month of trade.
Merkin said collaborating with blush.com was an “easy decision” as “fashion and beauty go hand in hand.”
“What better way to bring a look together than accessorizing with a perfect clutch,” she added.
Blush.com has also enlisted viral video stars Blair and Elle Fowler, who will share beauty trends and tips as part of the Blush Beauty Curator Panel. The sisters’ cosmetics line Skylark will also launch exclusively through blush.com in September later this year.
Blush.com also plans to work closely with BellaSugar, the beauty arm of lifestyle brand POPSUGAR. These collaborations are part of blush.com’s efforts to capture a more youthful demographic than its sister site, DermStore.
Like DermStore, blush.com will offer its customers free shipping, free samples, and access to beauty experts 24 hours, seven days a week. However there’ll be a focus on products for teens and yuong women like lip glosses and eye shadows rather than anti-aging serums!
Are you excited about blush.com’s online launch?
