Reality starlet turned fashion designer Lauren Conrad has teamed up with eco-conscious accessories label BlueAvocado for a sustainable capsule line dubbed the XO(Eco) collection.
The XO(Eco) collection features shopping bags, cosmetics cases, and lunch totes crafted from Repreve, an innovative fabric made from old plastic water bottles. These diverse accessories were designed to utilize the planet’s resources and help its women “organize and simplify their lives.”
The accessories are available in two fun prints: the black and cream tuxedo stripe and the girly green and pink bird on a wire pattern. Look closely and you’ll see Conrad’s signature XO mark incorporated into the prints. Conrad says this mark is intended to signify the former Hills star’s commitment to “lovely style for a liveable planet.” Each piece also has an eco-impact label which clearly states the number of recycled bottles used to create it and other eco stats.
The XO(Eco) collection is affordable, with pieces starting at just $9.99. Those low prices are even more remarkable when you consider BlueAvocado’s pledge to donate 1% of the profits to ocean preservation and restoration programs. Admittedly that seems like a fairly small percentage, but I suppose every little bit helps.
Lauren Conrad and BlueAvocado’s XO(Eco) collection is available for pre-order now through the Amazon website.
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