Launer Londer sales are on the up following Queen Elizabeth II’s Diamond Jubilee celebrations.
The British monarch has been a longtime fan of the fashion label’s conservative boxy handbags, and it seems the rest of the world is taking note. She’s been in the public eye a lot lately, and her favorite purses never seem to be too far behind. All that visibility’s seen the label’s sales rise a whopping 58%. Its website even crashed due to the high traffic volume. Clearly Launer London’s not used to being so popular!
It’s not the first time that the Queen’s endorsement has propelled Launer London’s sales sky high. After she carried a Launer London bag to Prince William and Kate Middleton’s wedding last year, the label’s sales increased 60%.
But not everyone’s indulging in the conservative black and white handbags Her Majesty favors. Launer London’s managing and creative director Gerald Bodmer reports most customers choose more fashion forward hues including pastel and metallic shades. They’re spending big on them too, as Launer London’s bags cost between ₤477 and ₤6000, or the equivalent of $744 to $9359 American. When you consider how much each bag costs, Launer London must be thrilled with the way the Queen’s boosted its sales!