Lanvin’s new fall 2012 campaign is likely to appeal to anyone tired of glossy commercials filled with impossibly beautiful models. The fashion house’s creative director Alber Elbaz has cast ordinary people in the new advertisements.
It seems age and gender was of little consequence for Elbaz. He said he looked to cast men and women aged between 18 and 80. The unusual concept came about because the designer wanted to “bring these clothes back to the street” and see how they’d look on people on different ages and body types.
Frequent Lanvin collaborator Steven Meisel snapped Elbaz’s unlikely models. Amongst them are a waiter, a milliner, and a former showgirl. They may have no formal training, but Meisel’s expertise has definitely brought out their best.
Lanvin is generating some early buzz by releasing a viral video featuring behind-the-scenes footage of the advertising campaign’s stars on August 21. We can expect to see the commercials in our favorite fashion magazines around the globe in September.
I really appreciate the way that Alber Elbaz continues to push the envelope. In past advertisements we’ve seen him covering his models with snakes, and encouraging them to bust out their best dance moves. This concept may be his best yet though, as it really offers a fresh fashion face. What’s your opinion of the campaign?
