Juicy Couture is celebrating its youthful side with its colorful fall 2011 advertising campaign. Famed fashion photographers Inez Van Lamsweerde and Vinoodh Matadin shot the ad in New York City with Brazilian model Raquel Zimmermann.
The advertising campaign is somewhat appropriately called “Couture is Here.” Well with all that color and movement, that fact was never in question! The company’s president and CCO LeAnn Nealz said the label aimed to play up the “couture” part of its name with these advertisements which emphasize its “fun, glamorous, unapologetic side.”
Frankly I think this ad is a bit messy. It’s hard to even find the cute mini handbag and top handled satchel amongst all the clutter. These bags are right on trend though, emulating the looks we’ve seen on the fall runways nicely. And knowing Juicy Couture, we’ll get them for a lot less than the high end labels will charge! Satchels are never really out of vogue, but small cross-body purses like this have gained recent momentum as a hands-free clutch alternative.
Look for the ads in the September editions of popular fashion magazines including Vanity Fair, Bazaar, Vogue, and its little sister Teen Vogue. The new handbags and the rest of the Juicy Couture collection will begin to arrive in the label’s boutiques this month.
