Either Jimmy Choo wanted to guarantee that its new ads catch your eye, or the label just decided to go in a completely opposite direction from its last fashion campaign. Whatever motivation (and I’m just guessing it’s the former), illumination was definitely on the mind when choosing a theme and venue for the designer’s spring/summer ad campaign.
It’s a complete contrast to the cluttered, rather drab room that served as the backdrop for Angela Lindvall and her Jimmy Choo goods for fall/winter 09. This time around the lights are on full power, and it’s just a tad overwhelming, if you ask me.
The uber-sexy Lindvall is back for the brand in a fluorescent advertising campaign that features her in various positions against a luminous, lightbulb-lined wall. Honestly, when you combine the lighting with the neon colors on the clutch and shoes, it all seems a little overdone.
I would’ve preferred something that highlights the fashion more rather than this look, which just makes me feel like I need a pair of sunglasses. Perhaps Jimmy Choo would have been better off with a happy medium between last season’s bleak and this season’s blinding.
