When I heard that the young star of True Grit, Hailee Steinfeld, would front Miu Miu’s next advertising campaign I was cautiously excited. I’ve always admired the 14-year-old’s down-to-earth nature and fashion flair, but I wondered whether she might be a bit young to front a very grown up apparel and accessories line. However as we get our first look at the commercials it seems my fears were unfounded.
Bruce Weber captured the promising young actress posing in rural Miami. Most Miu Miu ads are glossy and staged, so it’s refreshing to see the label taking a more natural, rustic approach. That extends to the treatment of Steinfeld, who appears fresh faced with only minimal make-up and Photoshop work, if indeed there’s any.
And above all, unlike so many campaigns we see using teenage models, Steinfeld actually looks her age. How wonderful to see a 14-year-old girl looking like a 14-year-old rather than a miniature adult! It also might be just the thing Miu Miu needs to appeal to the next generation of fashionistas.
Based on the first image, it seems like the marriage of Miu Miu and Hailee Steinfeld might just be a perfect match. I can’t wait to see more photos once the campaign hits the fashion magazines!
