Following a mixed reaction from fashion commentators, Miu Miu has replaced 14-year-old Hailee Steinfeld with a much older model for its new season campaign. At 34, Guinevere van Seenus isn’t exactly over the hill, but when compared to the young actress used for fall she’s virtually a senior!
I loved the carefree and age-appropriate images of Steinfeld we saw in Miu Miu’s last advertisements. However the campaign’s critics suggested that Miu Miu’s adult target audience would be unable to relate to the teen.
With this new Resort 2012 campaign it feels Miu Miu is taking a more traditional approach. Van Seenus’ austere expression is a far cry from Steinfeld’s much softer appearance. Photographer David Sims hasn’t done anything too dramatic with the staging here. It allows the clothes and accessories to shine, although it’s also quite boring. I feel like I’ve seen this ad before so many times, don’t you?
Funnily enough, I can imagine Steinfeld looking fabulous wearing these clothes. I’m a little younger than van Seenus, but I can’t imagine donning that beaded headband or the rhinestone encrusted bracelet. They’d appear cute on Steinfeld, but van Seenus appears like mutton dressed as lamb.
Do you approve of Miu Miu’s new model choice, or do you think it should have given Hailee Steinfeld another shot?
