They seem like strange bedfellows, but Italian luxury Valentino will join forces with American casual clothing retailer Gap.
Valentino’s creative directors Maria Grazia Churi and Pier Paolo Piccoli will create a capsule collaboration to celebrate the opening of Gap’s first Italian stores. It will be released at Gap’s Milan flagship store in November, before being rolled out to Colette in Paris, and London’s Dover Street Market and Gap flagship boutique.
“We’re thrilled to be welcomed by the House of Valentino, with its unique position in Italy’s fashion heritage, and to work with Maria Grazia and Pier Paolo, and their modern, fresh take on women’s style,” said the president of Gap Europe and Strategic Alliances, Stephen Sunnucks.
And why wouldn’t he be? This is definitely going to get some fashion lovers through those Gap doors!
I suppose if Lanvin can collaborate with H&M, why not Valentino and Gap? It seems the line between luxury designer goods and everyday fashion is becoming blurrier these days. Are you excited by the shift, or would you prefer high end designers to remain elite?
[Image Source: Wikipedia Commons]
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