Furla seems to be serious about stepping up its influence in the travel sector. The label’s just expanded its deal with cruise ship operator Harding Brothers. The new agreement will see its fall/winter 2012 collection carried on 16 ships, rather than the 10 it originally signed up for.
From July passengers on ships including the Crystal Symphony, Regent’s Voyager, Navigator, and Mariner vessels, and Oceania’s Marina and Riviera ships can shop for Furla’s accessories.
Furla’s head of travel retail, Gerry Munday, says her firm is “delighted” to expand its Harding Brothers deal.
“The passenger demographic is perfect for the Furla brand and we’re confident that our autumn/winter collection will have great sell-out onboard,” she explained.
Furla will also increase its airport presence in the coming months. It plans to open a store in association with James Richardson at Australia’s Cairns Airport by the end of May. It’s also secured a 7.5 square meter space at Tokyo Narita Terminal. This Japanese airport space should be up and running in summer.
Furla hopes to raise awareness of its new travel focus by making its debut at the 2012 Tax Free World Association Asia Pacific Fair in Singapore later this month. Its display will include its fall/winter 2012 collection and its first inflight collection.
I’ve always appreciated Furla’s accessories and am thrilled to see the label evolving. What do you think of its new travel focus?
[Image Source: Nemariella/Flickr]
