After a tripped-out fall/winter campaign earlier this year, Marc Jacobs has taken his namesake label to an equally offbeat yet somewhat surreal place for the upcoming spring/summer season.
American model-sometimes-singer Jamie Bochert stars in this first look from the campaign photographed by Marc Jacobs favored photographer Juergen Teller. Her unique look seems to fit beautifully with the often-quirky brand.
While at first glance the shot looks pretty and ethereal, mostly due to a gorgeous silk ruffled dress from the collection and the model’s dancer-like pose, the moment is quickly replaced with confusion when you realize that Bochert is standing in a toilet bowl. I’m not sure if there’s an intentional message here or just an abstract moment that’s merely meant to make you wonder.
Whatever the motivation, I’m definitely curious to see more from the campaign. Plus, in addition to the stunning gown, Jamie appears to be carrying the cute, new tasseled Peasant Pouch, which has me excited to see more handbags from this collection.
